23 Start-ups Pitch to Global Investors at Elevate-XIII

India Innovation Hub’s pitching series, Elevate, yesterday hosted its 13th session in Dubai. The series, supported by HSBC, has been pivotal in showcasing innovative solutions across different sectors and states from India and the MENA region.

Elevate-XIII, the marathon pitching session highlighted 23 start-ups across healthcare, fintech, automation, energy, and aviation sectors. Among these, 22 start-ups were India-based, and one was Netherlands-based. All the start-ups showcased innovative ideas and provided state-of-the-art solutions within their areas of expertise.

Some of the participating start-ups include, Pee Safe, India’s first home grown company to market a basket of all feminine hygiene products, which currently enjoys a leading position in the market (amongst Amazon’s top #3 bestsellers across all products), ESCO (Economy Cabin Space Optimization) Aircraft Seating, the Netherlands based start-up that develops optimized seating solutions for aircrafts, Niramai, a Bangalore-based, healthcare startup offering a new AI-based test to detect early-stage breast cancer in women of all age groups, in a radiation-free, affordable and privacy-aware manner, Rayush Natural Fiber Pvt. Ltd., a start-up specializing in eco-friendly natural fiber with proven antidepressant aroma and cooling properties that is also effective against mosquitoes and insects and OmicsGen, owned and run by women Entrepreneurs with a

vision to exploit the untapped potential of genomics, proteomics and metabolomics for better quality and quantity of Indian Life science research and industry.

The event saw participation from leading investors including Mr. Deepak Babani, Managing Director, Satguru Holdings Ltd., Mr. Mohamed Al Banna, CEO & Managing Director, LEAD Ventures, Mr. Suresh Bangara, Vice Admiral, Sigma Venture, Mr. PK Gulati, President, TiE Dubai, Mr. Charudutta Joshi, Board Member, Greenback Capital, Mr. Harish Shah, Managing Director, Frontline Information Technology, Mr. Shyamsundar Ramlal, Managing Partner & Co-Founder, Zayn Holding Ltd., Ms. Anishkaa Gehani, Founder & CEO, Yardstick Marketing Management, among others.

The session was also attended by Mr. Rikant Pitti, Co-Founder, EaseMyTrip and graced by the presence of Dr. Aman Puri, Consul General of India in Dubai, and Deputy Commissioner General of India at EXPO 2020.

The Elevate series aims to display unconventional solutions created by 500 start-ups at the Innovation Hub bus stationed outside the India Pavilion. The objective is to facilitate innovators and start-ups to get adequate exposure and attract B2B connects at the global stage. The series has witnessed success in the global investor community and has also given a platform to start-ups from the UAE and other countries to present their ideas to global investors. The pitching series has so far showcased 430 start-ups majorly from India and the UAE across industries such as Healthcare, Space, Agriculture, Technology, Fintech, to name a few.

The next session, Elevate XIV, scheduled for March 8th, 2022, will be a special edition on International Women’s Day, aimed to showcase the up-and-coming innovations from Women Entrepreneurs.

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