Arada signals further expansion into high-end Dubai property market

Arada has purchased a prime land plot in Zabeel 2 adjacent to Dubai International Financial Centre (DIFC), marking yet another significant expansion milestone for the master developer into the high-end Dubai property market. Valued at AED600 million, the plot was purchased from Rital Properties, the real estate subsidiary of Emirates NBD.

The 138,466 sq ft land plot is close to both Index Tower and Central Park Towers. Strategically positioned between DIFC and Downtown Dubai, plans are in place to develop the land into a 50-floor luxury residential tower, containing 400 premium apartments, offering views of the Burj Khalifa and the stunning Dubai skyline from a central location at the heart of the city’s prominent financial hub.

The plot purchase was signed at a ceremony held at the Emirates NBD Headquarters in Dubai. The event was attended by HRH Prince Khaled bin Alwaleed bin Talal, Vice Chairman of Arada, Abdulla Qassem, Chairman of Rital Properties, Ahmed Alkhoshaibi, Group Chief Executive Officer of Arada, and Ahmed Al Sheryani, CEO of Rital Properties. 

HRH Prince Khaled bin Alwaleed bin Talal, Vice Chairman of Arada, said: “This acquisition marks a significant step in strengthening our standing as one of the UAE’s most prominent master developers. The site is our third prime location in Dubai and underscores our commitment to deliver exceptional projects and to contribute to the powerful and dynamic real estate market of this thriving city.”

Abdulla Qassem, Chairman of Rital Properties, commented: “We are passionate about fueling Dubai’s economic engine, and supporting innovative projects that solidify its position as a global hub for luxury living. We look forward to working with Arada and look forward to the successful delivery of this landmark project in the near future.”

Design work on Arada’s high-end residential project next to DIFC has already begun and full details will be revealed next year. The announcement comes at the end of a strong year for Dubai’s property sector, which has seen a 37% rise in the value of real estate transactions during the first nine months of this year to AED430 billion, compared to the same period last year. 

Arada launched its first project in Dubai, Jouri Hills at Jumeirah Golf Estates at the end of 2022, and has also announced a partnership with the Armani Group and Japanese architect Tadao Ando to build the ultra-luxury Armani Beach Residences at Palm Jumeirah. A fourth project in Dubai will be announced in the first quarter of 2024.  

In addition to Arada’s pipeline of developments in Dubai, the developer is the largest developer in northern Emirates with three master-planned communities together valued at AED33 billion, including Aljada, Sharjah’s largest ever mixed-use community. 

About Arada

Based in the UAE, Arada is a developer that has been created to build spaces and experiences that enrich, engage and inspire their residents. Our homes are exceptionally designed and are complemented with best-in-class amenities, all provided at an accessible price point. Arada was founded in 2017 by HH Sheikh Sultan bin Ahmed Al Qasimi, and HRH Prince Khaled bin Alwaleed bin Talal, who serve as Chairman and Vice Chairman respectively, with the intention of delivering superior properties to the UAE real estate segment.

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