Author Archives: Sharifa Al Sagaaf

Is being “the best” really enough to succeed?

Is being “the best” really enough to succeed?

“We are the best at what we do!”, words I often hear leaders say when marketing their brand – being it an organization, product or service, however does their confidence align with reality? Better yet, how do they define success and are they able to show results to prove it? In this day and age,