Is being “the best” really enough to succeed?

“We are the best at what we do!”, words I often hear leaders say when marketing their brand – being it an organization, product or service, however does their confidence align with reality? Better yet, how do they define success and are they able to show results to prove it?

In this day and age, digital advancements are taking over the world and marketing comes into so many creative forms of social media, having one thing in common, each competing to be the best! If success is what tells them apart, how many have actually defined what “success” means to their audience and have they shared their achieved “success”?

Claiming to be the best is a great marketing tool but only when success is measured and shared with the audience. A mistake companies often make is taking satisfaction alone into account, consumers are as interested in results and how you are able to change their life as opposed to the satisfaction of service delivery alone!

Simon Sinek best said – your “Why” is the reason to buy and the “What” merely represents the tangible products as a proof of that belief. Being able to market success stories painting a picture of the “why” and how consumers will benefit is a crucial part often missed.

 As an example, companies often display testimonials where individuals discuss professionalism however rarely point out to the impact made, being return on investment or expectation of the product or even the impact the service has had on the individual or company. Many successful companies often do this through story telling.

In such a competitive market, so many products and services are being defined as “great” or “the best”, so consumers need to know what’s in it for them and how it will add value to them personally. The way companies choose to do that may differ based on their targeted demographic however the theory remains the same.

"I’ve got 11 years of experience in positively impacting business performance through people empowerment. My HR experience concludes hiring, identifying performance gaps, recommending learning solutions, developing learning solutions/HR business process, talent management, talent engagement, coaching and mentoring people across multiple countries, companies and cultures. Having experienced both corporate and life coaching, I’m able to bridge gaps and barriers to challenge peoples abilities beyond what lies above the surface in helping improve performance and productivity. Having worked for some of the biggest names in the region, managing L&D and heading talent engagement for up to 5,000 employees has instilled an agile and innovate mindset. I am also a part of the Harvard business review advisory council, motivation speaker on people (women) empowerment as well as Founder and Chief Consulting Officer at “Intraspired”, a Company I developed at the midst of the global pandemic to inspire a growth mindset to those looking for the right person to challenge their abilities and bring out the best in them, both individuals and companies alike! I strongly believe that each person's contribution impacts the company culture and overall productivity!”