BD to demonstrate latest Medtech innovations at Medlab Middle East, to support the region’s healthcare agenda

The Dubai Branch of BD (Becton, Dickinson and Company) (NYSE: BDX), a leading global medical technology company, announced that it will bring its latest innovations at this year’s Medlab Middle East, the region’s renowned medical laboratory exhibition taking place from June 21-24, 2021.

“Last year, the world was exposed to undesirable medical extremities,” said Maher Elhassan, Vice President & General Manager, BD Middle East, North Africa & Turkey. “Now is the time when communities in the region and throughout the world need our continued support and expertise to be able to fight all adversaries and recover. As part of our mission to advance the world of health, BD is determined to leave no stone unturned in our quest to impact people’s lives. Our participation at Medlab Middle East reiterates the company’s efforts to support the region’s healthcare sector with our latest innovations that deliver on patient care, safety, diagnostic accuracy, automation and more.”

Through its unprecedented efforts and innovation drive, over the years BD has brought about a significant transformation in the field of medical technology. During Medlab, the company will showcase its latest MedTech innovations such as rapid diagnostic testing solutions to enable caregivers perform high number of tests in a short duration of time; advanced informatics and integrated diagnostics to enhance testing, automate workflows and help expedite decision-making; cutting-edge solutions for microbiology testing to facilitate rapid implementation of infection prevention and control measures; as well as microbiology automation amongst others.

Experts from the BD team will also be present at the company’s booth to host various in-depth sessions, share best practices, and demonstrate an array of innovative solutions to tackle the region’s ongoing healthcare challenges.

“The healthcare sector continues to face challenges ranging from shortage of skilled staff, rising costs, and lack of real time insights that can enable better patient outcomes,” said Shahzad Khan, Regional Business Director EMA, BD Integrated Diagnostic Solutions. “Some of the innovations that we will showcase at this year’s Medlab speak directly to these challenges. Therefore I invite industry professionals to attend the live demonstrations and gain first-hand knowledge on how to overcome such obstacles, and help reshape the future of healthcare.”

BD will exhibit from booth Z4.D10 at Medlab. To attend live sessions, attendees can register here.