Cultural Nuances in Business and How Professionals Can Build Credibility and Effectively Enter Business Circles in the GCC

When foreign professionals arrive in the Gulf, they often bring their decks, KPIs, and timelines. But soon they realize something: not everything moves by the numbers here. In fact, 6 out of 10 businesses fail in the GCC, not because of poor products, but because they misunderstand the most important business dynamic: it’s not just a […]

The Growth Formula: Blending AI, Digital, and Human Connection for Real Business Results

Every business leader today feels the pressure of keeping up with digital platforms, performance channels, and now AI. The temptation is to chase quick wins: a paid campaign here, an AI-generated article there. On paper, it looks efficient. In practice, it rarely delivers the sustainable growth leaders are hoping for. As a marketing consultant, I’ve […]

Entrepreneurship Without Borders: How to Succeed When Building a Business in a New Culture

Expanding or relocating a business to a country with a very different culture and business environment is both exciting and challenging. On one side, new opportunities, markets, and networks emerge; on the other, unfamiliar rules, cultural gaps, and hidden complexities can slow down progress. In my work supporting entrepreneurs and investors across borders, I’ve seen […]

Company Spotlight: Chrissie Bettencourt, Founder of Potentia Path

You are the founder of Potentia Path. Tell us more about what your company does Potentia Path empowers organizations to unlock their full potential in hybrid and remote work environments. We specialize in transforming struggling distributed teams into high-performing, connected cultures using brain science principles that work with human nature, not against it. What makes […]