For most of the last century, growth was defined by scale; often at the expense of simplicity and authenticity. What was once simple, natural, and pure was reimagined to serve mass markets. For instance, the humble potato became fries, chips, and heavily processed snacks. Tobacco, once chewed or smoked in small quantities, was industrialized into […]
Category: CASE STUDIES
Activism Meets Entrepreneurship: Lessons in Creating Impactful Digital Movements
In today’s digital-first world, the lines between business, advocacy, and storytelling are blurring. Audiences are no longer satisfied with brands that sell; they want voices that stand for something. This is where the intersection of activism and entrepreneurship becomes not just powerful, but necessary. As both an entrepreneur and activist, I’ve seen how blending purpose […]
Case Study: SupperClub Middle East, Revolutionizing Dining and Lifestyle Experiences in the GCC
SupperClub Middle East is setting out to redefine the dining, leisure, and fitness discount platform experiences across the GCC. Founded with a vision of bringing exclusive yet discreet benefits to members, SupperClub is reshaping how people experience restaurants, pools, beach resorts, and spas, all while maintaining a sophisticated touch of exclusivity. The Journey Begins: Establishing […]
Female Founder Spotlight: Delphine Lefay, Co-Founder OnTheList
Tell us about yourself and your journey to founding OnTheList I’m Delphine, a French Mum of 2 young kids; Pablo who is 4 years old, and Gabin who is 2 years old. I arrived in Hong Kong in 2015 with Diego my husband who is also the co-founder of OnTheList. Like most people, I started […]
Training Tip: The Icebreaker Activity
When leading a group training session, what do you do to break the ice at the beginning of the day to get participants actively involved and in the right frame of mind for learning? Tip 1: On the first day make sure your icebreaker activity involves self-introductions. A great question to ask is: Share a […]
Case Study: The Art of Cultivating Cross-Cultural Beauty Brands in the Middle East
The beauty industry, a vibrant fusion of culture and commerce, stands at the crossroads of tradition and innovation. As a co-founder of FC Beauty, my journey in introducing Korean beauty brands to the Middle Eastern market has been an enlightening experience in blending diverse beauty cultures. This case study delves into the strategies and insights […]
Founder Interview: Mehreen Omar and Muna Mustafa, SupperClub Middle East
Tell us about yourselves, where did you connect and what made you found SupperClub Middle East? Muna and I crossed paths at a global e-commerce in 2012 here in UAE. Our connection sparked when I hired Muna to handle sales. The interesting part is, it all began with a casual challenge – I asked Muna […]
Company Spotlight: The Wellbeing Sanctuary
Sarmistha Mitra is Founder and CEO of The Wellbeing Sanctuary, a haven dedicated to guiding individuals on transformative journeys towards wellbeing. The center provides an array of holistic healing approaches to restore equilibrium on physical, spiritual, and emotional levels, fostering optimal health through natural means. After entering a new phase of life as a mother […]
Case Study: Cluster-based Learning Plans
Implementation of Cluster-based Learning Plans in a Lighting Equipment Manufacturing company. Background: The organization being referred to is a large manufacturer of electronic products for the lighting industry. Started in the early 1990s, the company has scaled and diversified very quickly, especially in the last decade. With a workforce of about 5000 spread across multiple […]
Case Study: Employee Benefits
I interviewed Samer Abdel Kader, Head of SEI Investments Middle East on their latest advances in End of Service Benefits, an important strategy to research in order to recruit and retain employees. Tell us your name and what you do I joined SEI Investments back in April 2013 and I am currently heading the firm’s […]







