Activism Meets Entrepreneurship: Lessons in Creating Impactful Digital Movements

In today’s digital-first world, the lines between business, advocacy, and storytelling are blurring. Audiences are no longer satisfied with brands that sell; they want voices that stand for something. This is where the intersection of activism and entrepreneurship becomes not just powerful, but necessary. As both an entrepreneur and activist, I’ve seen how blending purpose […]

Case Study: SupperClub Middle East, Revolutionizing Dining and Lifestyle Experiences in the GCC

SupperClub Middle East is setting out to redefine the dining, leisure, and fitness discount platform experiences across the GCC. Founded with a vision of bringing exclusive yet discreet benefits to members, SupperClub is reshaping how people experience restaurants, pools, beach resorts, and spas, all while maintaining a sophisticated touch of exclusivity. The Journey Begins: Establishing […]

Case Study: The Art of Cultivating Cross-Cultural Beauty Brands in the Middle East

The beauty industry, a vibrant fusion of culture and commerce, stands at the crossroads of tradition and innovation. As a co-founder of FC Beauty, my journey in introducing Korean beauty brands to the Middle Eastern market has been an enlightening experience in blending diverse beauty cultures. This case study delves into the strategies and insights […]

Company Spotlight: The Wellbeing Sanctuary

Sarmistha Mitra is Founder and CEO of The Wellbeing Sanctuary, a haven dedicated to guiding individuals on transformative journeys towards wellbeing. The center provides an array of holistic healing approaches to restore equilibrium on physical, spiritual, and emotional levels, fostering optimal health through natural means. After entering a new phase of life as a mother […]

Case Study: Cluster-based Learning Plans

Implementation of Cluster-based Learning Plans in a Lighting Equipment Manufacturing company. Background: The organization being referred to is a large manufacturer of electronic products for the lighting industry. Started in the early 1990s, the company has scaled and diversified very quickly, especially in the last decade. With a workforce of about 5000 spread across multiple […]