Tell us about yourself and your background. I’ve always been deeply passionate about marketing and its power to drive businesses forward. With over 18 years of experience in the field, I’ve had the privilege of working with businesses across various industries, helping them articulate their vision and carve out a niche in the marketplace. Growing […]
Digitalisation has transformed entrepreneurship—especially at its inception. An increasing number of small businesses are launching via platforms like Instagram, TikTok, or WhatsApp, bypassing traditional websites. These social-first entrepreneurs meet customers where they already are, turning social media from a mere communication tool into a business. According to the GoDaddy 2025 Global Entrepreneurship Survey, over one […]
As the UAE strides towards its National Wellbeing Strategy 2031 and embraces the Year of Community, there has never been a better time for brands to take action. True impact goes beyond short-lived buzz – it’s about creating initiatives that deliver real, measurable change. As His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President […]
Imagine you’re hiking a dense forest trail. You’ve got all the right gear: waterproof boots, snacks, and even a map. You’ve trained for this. You know how to read terrain and make calculated choices But wait, you don’t have a compass. You walk. You walk with purpose. You think you’re headed in the right direction, […]
Tell us about yourself and your background. (Include living in Kuwait & The Gulf War) Art college is where it all began. I studied Graphic Design, fell in love with an Iraqi student, got married and flew to Kuwait to start a new life. That was 1978 – and what a rollercoaster that was! Literally […]
Introduction: The Challenge of Digital Marketing Efficiency In today’s fast-paced digital landscape, businesses in the MENA region face an ongoing struggle: how to convert digital presence into measurable growth. High ad spends often lead to visibility but not necessarily to conversions, leaving companies questioning the effectiveness of their strategies. This is where Conversion Rate Optimization […]
Composure Media specialises in training women in public speaking. The founders Luisa Baldini and Louisa Preston are former BBC News journalists who have drawn on their experience of broadcasting live to millions of people to establish Composure Media. They teach strategies and techniques to help individuals communicate confidently and connect with their target audiences, with […]
Tell us about yourself and your background I used to be a drummer, pounding out rhythms like I was auditioning for Whiplash. Then, in 2013, I had my “light bulb above the head” moment and discovered that people would actually pay for specialized information. So, I traded my drumsticks for a keyboard and started writing […]
It all comes down to the message That’s the difference between you and every other coaching or financial services industry in the region. How you communicate your story, your journey, and your genuine connection to your ideal customer. And what this ultimately translates into is trust. With hundreds of thousands of businesses expected to open […]
AI is changing the rules of the tech game at breakneck speed. Every day, we see new tools and platforms emerge—like Replit and Cursor—that make building software products radically simpler. Code generation, bug fixing, and even complex tasks can now be handled by AI “agents” with relative ease. In this new world, it’s no longer […]
