Tell Us More About Your Background My name is Rajeev Gupta. I am an author and the Founder & CEO of Lime Source Consultancy, based in Dubai, Canada and North America. I started my career with less than $100 in savings. I have been privileged to travel across the globe over the last 30 years […]
In the era of cut throat competition, it has become more than necessary for all freelancers to market themselves as well as their offerings, which are their expertise or areas of specialization in a very rigorous manner, but the question remains, how? With the emergence of social media and rapid advancements in technology turning the […]
Most of us know, or can easily identify the basic steps of marketing, regardless of what your product is: Describe your company’s unique selling proposition (USP). Define your target market. Write down the benefits of your products or services. Describe how you will position your products or services. Define your marketing methods. Will you advertise, […]
Employee orientation is certainly not a new concept. Organizations have been using various levels of orientation for many years with varying degrees of success or return on investment. In recent years, orientation has been recognized as a key element in the lifecycle of employees and has been expanded to help bridge the gap between recruitment […]
Amanda White is the Managing Director at Innovative Human Resource Solutions Dubai. Tell Us More About Innovative? The business started in 1999 in response to the need in the market for a high-quality assessment and talent development practice to support the rapidly growing economy. We were the first group, and today we are the largest […]
Tell Us More About Your Background? In high school my focus was on technology and in 1997, the emerging trend was information technology. Alongside technology, I also enjoyed training. After high school, I started working in a technical support role but found it was not the right career for me. So, I returned to studying […]
The term ‘guerrilla marketing’ was first introduced by Jay Conrad Levinson when he wrote a book on this topic and named it ‘Guerrilla Marketing’. It went on to become an international bestseller, with sales of over 20 million copies worldwide. Since then, the term has become widely popular and has been used in many text […]
From Socrates to Benjamin Franklin, the wisdom contained within the simple maxim, ’Know Thyself,’ a phrase derived from the Ancient Greeks contains wisdom still relevant today. Discovering what your strengths are and acquiring the knowledge necessary to realize your career potential, whatever that path may be, is perhaps one of the most important career insights […]
Tell Us Your Name and What You Currently Do? My name Is Paula Jane Cox, I am a Learning and Development consultant, based in the UAE, working across all GCC countries and Arab states. Tell Us More About Your Background? My Initial career was in Sales, with a great foundation and training from Yellow Pages, […]
Tell Us More About What You Do? I am a management consultant, executive coach and trainer. Over the last thirty years I have researched and developed a methodology of best practices for staying clear, in control, and focused amidst multiple priorities, and the avalanche of information and input that accompanies the rapid changes in the […]
