Building a global business requires global customers. This is an elementary concept and simply stated. Communication and connection to customers across borders is something that is best fitted for those that understand the importance of empathy in actions. Those in other countries may think differently in many of the ideas and concepts you find normal. […]
Category: TOPICS
14 Video Marketing Tips That Will Boost Your Sales And Business
1) Creating a good corporate video, with uplifting music and basic information is a must for any business or service, regardless of its nature… Period. So don’t wait, have one made. 2) Once a general video about is completed, a series of smaller videos relating to more specific services and features of your product should be made, […]
Why Should Businesses Take Part In The Circular Economy?
More and more we see the urgency to change our habits and behaviours to save our planet. Unfortunately, human beings are greedy and selfish. To create a change, we need to see how it will benefit us before benefiting others. The way we live is unsustainable! We know that our behaviours as producers and consumers […]
Spice Up Your Public Speaking
From time to time many of you have to speak in public, this could be talking in a meeting, presenting in front of an audience or simply chatting amongst friends. Some of you do this extremely well but many of you may consider yourself to be terrible at it. In whatever manner you perform it […]
When ROI Is Not Enough
The life of a social entrepreneur revolves around striking a balance between the social cause and the financial sustainability of the enterprise. What distinguishes social businesses from every other sort of for-purpose organizations is the ability to generate enough revenue to cover its costs and not depend on external sources of funding. Here also lies […]
Managing Work Teams
In recent HR training programs that I have conducted throughout the EMEA region, one topic that seems to dominate discussions and problem analysis revolves around internal team development and promotional opportunities, and the impact that managers have in either supporting or discouraging such activities. Organizational work teams are stronger when they are more diverse, from […]
Case Study: Identifying Competencies
Tell Us Your Name and What You Currently Do? My name is Elie Georgiou-Botaris and I am the Practice Leader at Towers Watson Middle East. My focus is on Talent Management and Organizational Alignment. Tell Us About Your Background? I have been in HR my entire professional career, spanning around 35 years in operational, strategic […]
Training – Overhead or Investment?
In today’s competitive environment, organizations are now, more than ever, becoming vigilant regarding expenditures, especially in regard to typical “overhead” items. In the past, it was common practice to have training and development programs be one of the first to fall under the budget ax, with the understanding that such initiatives could easily be integrated […]
Social Marketing: Changing Behaviors for Good
Social marketing started in the 70’s and has been one of the most popular tools for creating positive social change ever since. The most successful campaigns are forever part of our collective vocabulary, such as “This is Your Brain on Drugs.” The simplicity of the campaigns combined with their innovative approach to long-term problems in […]
Get Back To The Basics Of Leadership Development
At The Monthly Senior Management Meeting in a random MNC. Ops Director – “Oh, watch out for Mohamed when he gets back on Sunday.” Ops manager – “Why?” “He’s away on that “Super Outstanding Leadership Program” in Switzerland, his head will be full of nonsense when he gets back! Don’t commit to any of his […]