The rapid transformation of business and labour market in Middle East is evident by its incorporation and usage of Artificial Intelligence (AI) in different local and international sectors. AI technologies such as machine learning and natural language processing to robotics and automation are already penetrating sectors such as health‐care, logistics, finance, smart cities and public […]
The advent of Artificial Intelligence has presented organizations across the Middle East and globally with an unprecedented strategic opportunity. Yet, for many, the journey has been marked by frustration: pilot projects that fail to scale, significant investments that yield marginal returns, and a growing sense that the technology is not living up to its hype. […]
As someone working in tourism and innovation in Egypt, I’ve seen firsthand how technology is reshaping the way visitors experience our country. It’s exciting to witness a new wave of change where creativity, culture, and digital transformation come together to tell Egypt’s story in a completely new way. When people think of Egypt, they usually […]
In today’s classrooms, attention has become the new currency – and students are its toughest investors. They’ve grown up in a world of instant storytelling, where YouTube, Netflix, and TikTok shape how they learn and make sense of the world. Yet much of education still relies on static slides, memorisation, and disconnected facts. What if […]
Do you have credits to refresh my ad? This was a constant question by agents in the early days of digital advertising in Dubai. But I digress, let’s rewind to 2006, the dawn of the real estate industry in Dubai, when the first 6 towers were launched in Dubai Marina and the world got a […]
The first time it really clicked for me was during an app-onboarding sprint: half the “users” weren’t employees. We had contractors, service accounts, APIs calling other APIs, and data living across SaaS and GCP. A network firewall didn’t help much there. What actually decided whether something was safe (or scary) was identity, who or what […]
If you’ve ever been on the receiving end of B2B procurement, you know the drill: a Google search to find potential suppliers, then a tedious back-and-forth to see if they meet your needs, only to be hit with an Excel sheet bloated with tens of thousands of SKUs—most of which don’t even apply. From there, […]
Generative AI is no longer a novelty — it’s a production-ready toolset that helps brands in the UAE and Saudi Arabia move faster, test more, and spend smarter when creating design and video. By Ilya Zmienko, Founder, Svyazi. Communications Agency Why this matters now Generative AI has leaped far beyond early demos. Today, text‑to‑image and […]
Tell us about yourself and your background. I started my career in business and finance in the Philippines, including early roles at institutions like HSBC, where I was exposed to large-scale operations and complex decision-making environments. While I have a formal background in management—I hold a Master of Science in Management from the University of […]
In today’s rapidly changing business world, industries that until recently operated in complete isolation are discovering powerful opportunities at their intersections — between the worlds of beauty and cutting-edge technology, particularly in the field of conscious artificial intelligence (AI). This is much more than a fleeting trend. It is a fundamental change in the way […]
