A lot of businesses are talking about how they will need an abundance of resilience to get through this time. The reality is, they won’t need resilience, they will need mental toughness. Please, allow me to explain the difference.
Resilience is about experiencing stress and being able to withstand it or bounce back from it. Whereas mental toughness, is the ability to go beyond bouncing back, to rise above current circumstances and achieve performance throughout what will surely be periods of pressure and change. I am sure you would agree, this is the time sales teams need exceptional performance, not just withstanding tough times. Indeed, our degree of mental toughness will absolutely define the shape of our leadership, the shape of our culture, and the shape of our business results in a post COVID-19 world.
By word for example, our mental toughness is already defining how we will fair against our competitors. Anxiety is a central peace in this chess game. What will be your next move?