The world of finance is changing fast, and Lluis Mas is one of the people driving that change. As the Founder and Executive Chairman of BELOBABA, he is working to connect traditional finance with blockchain technology in a way that is safe, transparent, and accessible. His interest in blockchain began when he saw how it could change the way businesses and individuals handle money. But he also noticed a problem: while blockchain was powerful, most people didn’t understand how to use it.
In 2017, Lluis Mas co-founded the Blockchain Institute and Technology (BIT), one of the first institutions focused on blockchain education. BIT was created to help professionals and entrepreneurs understand how they could use this technology to build real-world solutions. In 2021, Mas founded BELOBABA, which became the first actively managed crypto investment fund with a security token. His goal was to create a safe and structured way for investors to get involved in the crypto market.
“BELOBABA is an innovation from the CeFi (crypto banks) sector to expose oneself to the crypto market in a regulated and responsible manner, while also being aggressive and intelligent compared to current funds,” Mas explained.
BELOBABA is a reflection of what Mas stands for: Transparency. That’s while many crypto fund operate in legally grey areas, the company’s flagship product, KHAN security token sticks to the financial regulations. This makes it a trusted option for those who want exposure to digital assets without the uncertainty that comes with unregulated platforms.
For Mas, blockchain is not a mere tool for finance. He believes it can transform other industries as well. In 2022, BELOBABA made headlines by investing €1 million in Team Queso, a leading esports team specializing in mobile gaming. This was a strategic move to capitalize on the growing gaming industry by connecting it to the blockchain technology.
Another major milestone for BELOBABA came in early 2023 when the company partnered with Canal Bank in Panama. This made Canal Bank the official distributor of the KHAN token in Latin America. Mas saw this as a big achievement.
“The fact that we have signed this agreement means that not only have we survived, but we have done things right,” he said.
For Mas, this was about more than expanding BELOBABA’s reach. He believes blockchain can improve financial access in regions where traditional banks are slow, expensive, or difficult to access. By working with Canal Bank, BELOBABA is helping to bring blockchain-based financial solutions to a wider audience.
Mas has been a strong advocate for decentralization in finance. Over the past few years, the crypto industry has seen major disruptions, including the collapse of several high-profile companies. He believes these events prove the need for better financial structures.
“These crises in cryptocurrencies show that more decentralization is needed,” he said in a recent interview.
He supports regulations that make the industry safer but believes blockchain should remain open, transparent, and accessible to everyone. His focus is on finding a balance between security and innovation.
Under Mas’s leadership, BELOBABA is continuing to grow. The company is working on new projects, forming partnerships, and attending major industry events like SIGMA Europe 2024. His team is constantly looking for ways to bring blockchain technology to new markets and industries.
Lluis Mas has shared his revolutionary ideas related to fintech, cryptocurrencies, stablecoin and other areas of openbanking on different stages around the world. He has been speaking at AIM Congress Abu Dhabi, Skyline University Dubai, Crypto expo Dubai 2024, Bahrain Fintech forward 2024, Thinkin World fintech 2024 among others.
Mas is not just focused on the present. He is thinking about how digital finance will evolve over the next decade. With BELOBABA at the forefront, he is providing investors with a structured and secure way to engage with blockchain technology.
As the industry continues to evolve, Mas remains committed to innovation and responsible financial growth. His journey—from basketball to blockchain—has been shaped by adaptability, strategic thinking, and a desire to create something meaningful. BELOBABA continues to expand, as it is launching in Mexico, Ecuador and Saudi Arabis this year. Under the focused leadership of Lluis Mas, the team at BELOBABA fintech is proud of its rapid progress. Now, as BELOBABA expands, the chairman is enthusiastically leading the way in shaping the future of digital finance.
