PureBorn Continues Range Expansion with its First Night-Time Nappy

PureBorn – a UAE homegrown eco-friendly baby essential brand– has expanded its product range, breaking into a new category with the launch of its Sweet Dreamer Night Pants. Known for its hypoallergenic, ultra-absorbent nappies (diapers) made with organic bamboo, the brand now has six
major categories, including nappies, day and night training pants, wipes, skincare, and swim pants.

According to Global Market Insights, the baby diaper market was valued at around $46.47 billion in 2022 and is estimated to reach $70 billion by 2032; much of this growth is driven by products that cater to specific needs, such as night-time protection.

The Sweet Dreamer Night Pants are crafted with the finest eco-friendly, bio-based bamboo materials and produced in a carbon-neutral factory, contributing to a healthier planet. They are ergonomically designed for a snug fit, and the Flashdry technology delivers instant dryness, while the Magical Air
Tubes ® technology are extra absorbent and protect for up to 12 hours.

Thanks to the green bio-based top sheet, only plant-based materials come in contact with the baby’s skin, and breathable panels reduce the risk of irritation. The night pants come in two fun prints, which are a signature of PureBorn’s nappies and pants.

PureBorn Founder and CEO Hannah Curran commented: “We are constantly committed to meeting the evolving needs of parents and their little ones. We decided to launch the Sweet Dreamer Night Pants to address a common challenge: ensuring children get a good night’s sleep without disruptions
from leaks or discomfort. Our research indicated a significant demand for night-time nappies that offer superior absorbency, comfort, and reliability. The Sweet Dreamer Night Pants are designed to provide extra protection throughout the night, helping babies and toddlers sleep soundly and wake
up happy and dry.”

The product is available in various sizes and available to purchase online at pureborn.com, which offers direct distribution across Europe, as well as in major UAE retailers.

About PureBorn

Launched in 2017 in the UAE by British entrepreneur Hannah Curran, eco-conscious baby products brand PureBorn was created to support little ones and their parents, while protecting the environment. With sustainability at its core, the company is committed to upholding a strong ethical stance in every element of its business and is particularly focused on using only the safest ingredients. With a slogan of ‘only PURE goodness,’ PureBorn uses recycled bottles and eco-plastic alternatives across its full range – which includes its popular bamboo nappies, wipes, and pants – to ensure the protection of babies around the world.