Telal Gents Fashion has been awarded a Guinness World Record for the Largest Mobile Clothing Store. The traditional gents fashion brand is the first company in the UAE to convert a fleet of buses into custom-made replicas of their stores, offering customers an on-demand mobile boutique straight to their doorstep. Launched earlier this month, shoppers across Dubai can enjoy a live online shopping experience at their convenience.
Established in 1987, Telal has 32 outlets throughout the Middle East and its own footwear factory in Italy. The company offers a unique selection of traditional gents and kids fashion, accessories and footwear. Rooted in tradition, the collections are the best-in-class quality, updated with fresh fashion inspirations and trends every three months, with customizable products also available through their in-house designer.
The mobile shopping initiative was born during the global pandemic, named ‘مسبار الأزياء’, Probe of Fashion, with the motto ‘التلال أقرب إليك’ Telal closer to you. Director Hassan Thurabi said, “We noticed a 30 per cent dip in customer footfall during the pandemic due to lockdown restrictions and a reluctance from people to go outside for non-essential goods. To grow and in line with customer expections, we had to find a solution to the situation fast, so we invented a platform to support the new needs of our customers, and brought our services to our customers’ doorsteps at the click of a button. ‘مسبار الأزياء’, is one of the company’s most successful projects, boosting our sales by over 50 per cent as well as enhancing our customer satisfaction and experience.”
The doorstep shopping experience is fast becoming a trend for families, friends and business acquaintances to enjoy together, as the shopping at home service offers a relaxed, sophisticated, welcoming and pleasurable experience.
The new Guinness World Record for the Largest Mobile Clothing Store is another record for Dubai to be proud of.
The service is available throughout Dubai with further Emirates being added to the on-demand mobile shopping experience in the near future.