Tik Tok for business introduces Spark Ads in the Middle East: An authentic way for brands to elevate native, popular content

TikTok For Business has announced the launch of Spark Ads in the Middle East, Africa and Turkey – a new native ad display format that enables brands and businesses to boost not only their own popular organic posts but also amplify relevant content shared by the community.

For brands looking to build a robust content strategy, they can amplify original creative videos seamlessly through Spark Ads. Additionally, brands can keep the fun going with Stitch and Duet features enabled making it easy for the community to reinterpret, reinvent, and build on the creativity.

“With Spark Ads, brands can build long-lasting connections that are authentic and rooted in the community while also delivering sustainable and impactful business value. We’re excited to roll out this new offering to the region, providing businesses across the region with even more opportunities to drive deeper engagement and connection with their audience”, said Shant Oknayan, General Manager, Global Business Solutions, Middle East Africa Turkey, and Pakistan, TikTok.

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