Brick and mortar businesses and online companies want to leverage the internet and social media to drive business for their companies. However, without having a clear and measureable digital marketing strategy, achieving these goals isn’t possible. Whatever the industry your company is working in, you should be interested in setting the following basics to drive […]
Entrepreneurship is a very exciting journey. It can also be very stressful if you are not properly prepared for it. Below are some of the most critical lessons I learned the hard way: 1-Be prepared for social pressure and loneliness. Don’t expect that everyone in your social circle will support your move. In fact, many […]
I looked at the candidate sitting in front of me, and then at his CV that he brought along, ‘5+ years of Sales and Business Development experience’. This statement at the top of the CV made me ask my next question: “What is the difference between Sales and Business Development?” In the past few years, […]
I’m a big fan of networking to build your business. So here I want to go over an opportunity that people are missing big time when trying to build their networks and make friends with people, especially when they’re at a free business networking event. Firstly “work the room” and collect as many cards as you possibly […]
Having been making frequent personal/business trips to Lebanon for the past year or so, I have been contemplating the idea of purchasing a vehicle instead of going with a car rental every time I visit my home country. So, on my last trip, it has been suggested to me to go check out and consider […]
In a very competitive market environment, organizations are undergoing major disruptive change strategies. Re-evaluating their business model, shifting their core goals and objectives to new perspectives and looking for new growth opportunities or evolving to the new customer’s needs. The change will systematically include establishing new processes and moving the workforce cursor of focus to […]
This week I sat down to read Grow Regardless by Joe Mechlinski, a New York Times Bestselling Author. Forbes has described the book as “a book that will become a part of every entrepreneur’s library”, so my expectations were high. Grow Regardless is aimed at executives, leaders and those driving the business forward in decision-making […]
One of the most confusing business processes that any business owner or business head usually goes through on an annual basis is, of all things, the business planning process. While confusion and planning should not co-exist in the same phrase, it is unfortunately the truth of many business owners that I meet; they covet a […]
ROI is something that defines your path, creates your strategy and executes your planning. Every company has a different set of goals and ways to achieve ROI. Some rely on marketing, no matter what form they are in. Some try to look into lessening the expenses to have a great ROI number at the end […]
One of the very common business mistakes that new business owners commit is undercharging. People undercharge for so many reasons, the most notable of which is fear of rejection and lack of self-worth. Many new business owners think that if they lower their prices, they will attract more clients. While this may happen, your prices […]
