Communication Matters

Typically, communication (from Latin commūnicāre, meaning “to share”) is a purposeful activity of exchanging information and meaning, using various technical or natural means, whichever is available. The first major model for communication was introduced by Claude Shannon and Warren Weaver for Bell Laboratories in 1949. The original model was designed to mirror the functioning of […]

Developing Your Core Soft Skills

The world of social business is as competitive as any other field, with newcomers and competitors entering previously unexplored markets at an unprecedented rate. Businesses have realized that in order to become global leaders they need to focus on underserved geographies and demographics, as well as increase their transparency and focus on the triple bottom […]