Tell us about TishTash. What is the mission of TishTash? How do you help entrepreneurs and business leaders? The mission of TishTash is to bring world-class marketing to brands in the GCC. We are dedicated to crafting stories that connect with audiences and bring our clients’ success. We are also on a mission to provide […]
Category: MARKETING
PR Spotlight: Mohammad Shaban, Founder of Massive Media
Tell us about yourself and your background My name is Mohammad Shaban, and I have spent over two decades working in the public relations and media industry. My background spans multiple roles within communication, from media relations to digital marketing and content distribution. Throughout my career, I’ve always been driven by a passion for connecting […]
PR Spotlight: Shanti Sadhwani, Founder of SOAR PR
Tell us about yourself, your background, your journey to founding SOAR PR, and your current role I’ve always been passionate about helping brands and their founders thrive through creative and authentic communication strategies. At every stage of my career—from corporate communications to brand building and PR—it has always come down to storytelling and forging meaningful […]
Writing Your Memoir: A Guide for High-Net-Worth Individuals
Few genres carry as much weight and potential impact as the memoir of a high-net-worth individual. Your life story, filled with triumphs, challenges, and invaluable lessons, has the power to inspire, educate, and transform readers. But crafting a memoir that resonates is more than your life events—it is a compelling narrative around your goals, audience, […]
Eight eCommerce back-to-school marketing tactics from GoDaddy
As summer winds down and the school year approaches, GoDaddy is sharing eight back-to-school marketing strategies for small businesses actively selling their products and services online. With online shopping becoming the norm post-pandemic, these tactics are designed to help small businesses grow and build customer engagement during one of the most active shopping periods of […]
Embracing Social Responsibility: A Strategic Approach to Marketing in 2024
As businesses navigate an evolving consumer consciousness and heightened expectations for ethical practices, weaving social responsibility into marketing strategies has become not only a moral imperative but also a savvy business move. In the dynamic landscape of marketing, the symbiotic relationship between Social Responsibility, be it Corporate Social Responsibility (CSR), supporting social causes or redesigning […]
Company Spotlight: The Loop, Naheed Maalik & Rachel Lloyd
Tell us more about what you do? The Loop is a boutique marketing, communications and PR consultancy based in Dubai. We offer a one-stop solution to help clients ‘close the loop’ on their marcomms requirements, including strategy and planning, content creation, brand, PR and media management, media buying, creative design and copywriting. Our focus is […]
Elevating Your Brand As A Creator Entrepreneur; Why, Where and How
A series on mastering thought leadership by Anu Bhatnagar In today’s digital age, the success of a creator entrepreneur hinges not only on their talent but also on their ability to build a strong online presence and establish themselves as experts in their field. With countless platforms and competition at an all-time high, standing out […]
Using Social Media and Digital Tools to Amplify Investor Engagement
Whether it’s some angel investments to test-run an MVP, or an attempt to close a pre-seed or a seed round, any startup founder finds themselves at a point where they need to raise money. Just like everyone else these days, the investors are online. Genia Xasis, CEO and Co-founder at Berkana.VC, a community for female […]
Company Spotlight: Olivia Murphy Marketing
Tell us about yourself, your background, and your journey to founding Olivia Murphy Marketing? I grew up with a passion for communications, media, and marketing, and was fortunate enough to land an Editor and Brand Manager role shortly after graduating from university in London at a newly launched health and wellbeing brand, which ignited my […]