You can build consumer trust with a content marketing strategy. All content is aimed not so much at presenting a product or service in a favorable light, but at providing useful information. This is the constant generation of content that is relevant and interesting to users.
Unfortunately, business leaders do not always understand that the effect of publishing content is not immediately visible. As a result, it is often believed that this tool is completely useless. But, it turns out, the whole point is in the long-term effect, the gradual development of content and a growing focus on the audience.