As Business Entrepreneurs, many of us are responsible for growing our business. Unless you have hired specifically a seller – you are the seller as well as the Founder.
To grow our business we need clients and to get clients, we need to be good at selling, which for most of us can be tough!
I have been selling for most of my working career and made many mistakes that at the time I didn’t realize. I started as a Sales Executive and worked my way up to be the Sales Director for a FTSE Top 50 organization and had the pleasure of successfully leading sales teams globally and today, I am the CEO of my own organization. My day job is partnering and supporting Multinationals, Business Entrepreneurs, Sales Leaders and their teams improve their sales results.
Let’s be honest, we all encounter push back from our clients during our sales discussions and it is not uncommon for sales objections to come out.