Answer these two questions well and watch as success unfolds.
Sounds easy, but it is the one basic that is not covered effectively by a large part of the busines community. It is the holy grail for providing value and igniting innovation.
Many companies have evolved over the years. We are not talking about that. We are talking about your current understanding of your business, the competition, the overall market, your own target market, its dynamics, its customer base and its requirements.
So let’s look at possible answers to the following: