In 2002, His Highness Sheikh Mohammed bin Rashid Al Maktoum, the ruler of Dubai, was flying a helicopter in the “Saruq Al-Hadid” area located in the South Dubai Emirate at the northern edge of Rub’ al Khali desert. That was when he noticed a strange difference in the shape of the sand dunes and that they were arranged in a rather unusual way with a large spattering of black rocks. His Highness wanted to verify the matter, and he did inform the relevant authorities to take the necessary action. So, archaeologists began excavating, researching – trying to understand what had been happening in the past in this particular region.
Evoking unprecedented surprise was that the Polish research team discovered copper, bronze, and iron objects, which had been reconfigured from broken earthenware. And this was a few thousand years ago, which in turn means that inhabitants of this region had been recycling – broken and used ceramic pots were not disposed of – this is one of the fundamental principles of the Circular Economy.
What is the Circular Economy? How can it be an opportunity for companies and entrepreneurs in sustainable recovery? How will this pattern change the world by 2030?