Evaluating Your Team: Designing Reaction Level Surveys

Nearly sixty years ago, Donald Kirkpatrick developed the now ubiquitous four-level training evaluation model. The four levels were: reaction, learning, behavior, and results. Each level increased in complexity from a measurement standpoint, while providing even richer information about the value and impact of training programs. Other theorists have since suggested adding a fifth level, such […]

Moderating Technology Within HR Related Functions

THE DILEMMA The meeting room buzzed with sounds of feverish optimism. Recently purchased software to streamline the HR-related functions within the organization was yielding positive results. Everyone grew quiet as the CEO entered the room with the HR Director to address other members of the senior management. The solemn expression on his face foretold the […]

Company Spotlight: Yardstick Marketing

Yardstick Marketing Management is an integrated consultancy that delivers accountable, effective and thought-provoking PR as well as handling all aspects of media operations. We asked founder & CEO Anishkaa Gehani to tell us more. Tell us more about what you do? Yardstick Marketing is a boutique marketing consultancy with marketing professionals skilled across all facets […]