“She can’t be writing from her head! Someone is telling her stuff!” “He can’t have gotten those ideas out of that tiny head! He’s a researcher/copier! That is what he is!” “Look how she deals with people! She is a hypocrite!” Some people seem to just know how to do it, say it, get it, […]
Did you know that we are exposed to an average of 5,000 marketing messages and over 24,000 marketing elements every day? And that hundreds of billions of dollars are spent on marketing every year? Look around you right now and I bet you can see at least a dozen of brand names, logos, slogans, ads, […]
The way you position yourself in the market makes all the difference in how many clients you will attract. The problem with most service providers is that they sell the wrong things to clients and wonder why clients are not responding. If you have ever felt frustrated that despite your marketing efforts, it seems people […]
Traditional sales has taught me to find someone’s needs and once found fill those needs, and by filling them the customer will buy. It is true in a sense, yet it doesn’t shed light into the full spectrum of the sales process. Like a lot of things in life, sales is not just black or […]
Needing to respond to some business related emails while at the mall, I proceeded to look for a coffee shop where I could just sit in, plug in my laptop, and get down to work. Right in the middle of this beautiful mall, are 2 well known coffee shops, located just adjacent to each other. […]
A long time ago in America lived a great man who laid the foundation of one of the biggest organizations in U.S history. He was ‘Andrew Carnegie’. He went through difficult times as a young boy, seeing famine and having lived a poor childhood, he was determined to come out victorious. Who would have known […]
Are you overlooking strategic alliances because you call them “competitors”? It is amazing how many business owners and corporate employees view similar businesses strictly as “competitors”. And it’s sad that these same business professionals throw away some of the best opportunities they face, if only they could see the opportunity. What do I mean by that? If I […]
Ask any stand-up comedian about their worst nightmare. From the rookie getting on a stage for the very first time to the veteran having made thousands of people laugh, the answer would be unanimous. And that answer would be… the infamous “tough crowd”. Whether you are a professional trainer or a corporate professional having to […]
Developing quality educational programs is a difficult task. No matter which instructional design methodology one adopts, it is vital to ensure that outcomes, assessments, instructional methods, and learning content are all in alignment to ensure an effective learning experience. Designing education is a complex task that requires organization and attention to detail. Missing one critical […]
After spending over twenty years in the corporate world and the last few years working in a start-up company, there is no doubt in my mind that it is the people who make all the difference in the success of any organization and they need to be nurtured very carefully. The role of a leader […]
