Tell us about your background. Raised in Dubai, I studied business and marketing from the Champlain University, Burlington, Vermont followed by my post-graduation and MBA from Middlesex University in Dubai. I started my Public Relations career in 2004 and have been fortunate to build a global brand over the last 17 years. Yardstick Marketing Management […]
Category: TOPICS
Feature Interview: Brenda Dempsey
Tell us about your background. I have experienced a challenging background that has shaped me into the woman I am today. For this I give thanks and continue to find the gifts and lessons in my experiences. I left school with no qualifications. That in itself was nothing new in the early 1970s but times […]
Company Spotlight: Geeta Ramakrishnan
Tell Us More About Yourself And What You Do? Hello, My name is Geeta Ramakrishnan. I am a Motivation, Wellness, and Ontological Coach and Author. I have been residing in the UAE for the past 30 years. Ontology is a life coaching method where I help people introspect, dig deeper, and help them find their […]
Effective Team Building
Whether you are in L&D, OD or other areas of HR, at some point or another you will have been asked to provide some form of “team-building” activity by a department within your organization… a request to deliver some form of exercise or event to inject some motivation, energy or sense of fun into what […]
Top 5 Revenue-Focused Reasons Why a Sales Funnel Catalyzes Business Growth
The marketplace is a cutthroat environment. Every day, you encounter competitors from other companies providing the same service or product as you. To thrive, you must have a formal mechanism for increasing sales in your brand, and to boost sales, you must develop a sales funnel. A successful business, regardless of size, relies on a […]
The 7 Growth Hacks for Entrepreneurs
In the Business or High-Ticket Coaching ecosystem, it’s not necessarily all about what decisions and practices went wrong—it’s also about what course of actions are not being done right. Notably, growth hacks consist of constant study and experimentation in the pursuit of your business objectives using the appropriate growth hacking ideas. Realistically speaking, “growth hacking” […]
The Future – Accelerated
Mankind was slowly, but surely, moving towards certain evolutions in our way of life. Now, post pandemic, we are hurtling towards it. This evolution is transformative and impacts virtually every sphere of our lives. What was slowly creeping up on us, is now part of our daily lives. Digital transformation is now being led by […]
After Growing Urent From $0 to $500’000, Vladislav Chernyaev Shares His Secret Marketing Formula
As the CMO of Urent, the leading online marketplace for vehicle rental in the UAE, Vladislav Chernyaev successfully scaled the start-up from $0 to $500,000 in less than 120 days using growth marketing strategies that he has now decided to share with others. For startups to succeed, Vladislav says marketers need to prioritize strategy over tactics and […]
The Most Successful Startups Mix Business and Friendship to Build Teams
Finding the right team is critical for a startup’s success and most aren’t taking the right approach, finds research from the University of Maryland’s Robert H. Smith School of Business. With the right strategy – a mix that has founders both liking each other due to shared values and experiences and having the proper complementary skills and […]
Author Showcase – Paul L Gunn Jr
Tell Us Your Name And What You Do My name is Paul L Gunn, Jr. and I am entrepreneur that supports our Warfighters in their safe return home . Tell Us Your Background I have built a career around procurement, logistics, and supply chain. My impressive track record in this domain is evidenced by the […]