You may have recently made a decision to leave your corporate job to become a freelance associate or even for the braver, to start your own company. Inevitably, this will be an exciting time as you are now in “full control” of your daily schedule. Everyday you spend time on producing new products or sourcing […]
Category: TOPICS
Selling Yourself As A Trainer
Everyone wants to be famous and now it’s easy to be famous, especially when we talk about business. You are an excellent trainer. Yes, you know that and I’m sure you are. But are you sure that everyone else knows it or it is just you? Let’s agree that the only vital factor in promoting […]
Marketing That Works!
DEVELOPING MARKETING STRATEGIES FOR YOURSELF AND YOUR BUSINESS Business Cards Let’s begin with the obvious; almost everybody I know that runs a business has a business card of some sort. Most people include basic details on their business card such as business name, email and website, etc. However, many people don’t utilise the back of […]
Thought Leader Interview: Marshall Goldsmith
Tell Us More About What You Do? My mission is to help successful leaders achieve positive, lasting change in behavior: for themselves, their people, their teams and their organizations. What Is Your Specialist Skill? In support of my mission, I cover: • Speaking or teaching – I travel around the world speaking or teaching on […]
Customer Service: The MOST Important Softskill
What is a customer? “Anyone to whom a service is provided.” Why is customer service so important? The standard of customer service portrays you or your organization, it can directly affect profit, it promotes success and ultimately it can be paramount to survival. The 3 questions you need to know the answer for customer service […]
Day In The Life: Rajeev Gupta, CEO Lime Source Consultancy
Tell Us More About Your Background My name is Rajeev Gupta. I am an author and the Founder & CEO of Lime Source Consultancy, based in Dubai, Canada and North America. I started my career with less than $100 in savings. I have been privileged to travel across the globe over the last 30 years […]
Honesty Is The Best Policy
In the era of cut throat competition, it has become more than necessary for all freelancers to market themselves as well as their offerings, which are their expertise or areas of specialization in a very rigorous manner, but the question remains, how? With the emergence of social media and rapid advancements in technology turning the […]
What’s Your Training USP?
Most of us know, or can easily identify the basic steps of marketing, regardless of what your product is: Describe your company’s unique selling proposition (USP). Define your target market. Write down the benefits of your products or services. Describe how you will position your products or services. Define your marketing methods. Will you advertise, […]
On-Boarding – The First Employee Training Initiative
Employee orientation is certainly not a new concept. Organizations have been using various levels of orientation for many years with varying degrees of success or return on investment. In recent years, orientation has been recognized as a key element in the lifecycle of employees and has been expanded to help bridge the gap between recruitment […]
Company Spotlight: Innovative Human Resource Solutions
Amanda White is the Managing Director at Innovative Human Resource Solutions Dubai. Tell Us More About Innovative? The business started in 1999 in response to the need in the market for a high-quality assessment and talent development practice to support the rapidly growing economy. We were the first group, and today we are the largest […]