When it comes to growing your business as a trainer or speaker, do you prefer to: Knock on doors? OR Open doors? I have read many books on launching a speaking and training business that talk about different types of “cold calling” tactics to find new clients. I was always struggling to apply these tactics,…
How to Choose the Right Type of Networking
You may have recently made a decision to leave your corporate job to become a freelance associate or even for the braver, to start your own company. Inevitably, this will be an exciting time as you are now in “full control” of your daily schedule. Everyday you spend time on producing new products or sourcing…
Selling Yourself As A Trainer
Everyone wants to be famous and now it’s easy to be famous, especially when we talk about business. You are an excellent trainer. Yes, you know that and I’m sure you are. But are you sure that everyone else knows it or it is just you? Let’s agree that the only vital factor in promoting…
What’s Your Training USP?
Most of us know, or can easily identify the basic steps of marketing, regardless of what your product is: Describe your company’s unique selling proposition (USP). Define your target market. Write down the benefits of your products or services. Describe how you will position your products or services. Define your marketing methods. Will you advertise,…
HR FOCUS: Are You Partnering With Your Business?
HR is still trying to position its function in the strategic platform and the goal is to become more than just `a supporting function`. HR function’s main goal should be to move business from where it’s today to where it should be, while using its biggest assets PEOPLE! Either you work as a specialist such…
Top 10 Tips For Successful Business Networking
I have been networking for over 15 years and always see this important business ritual being done wrong all over the world. Serious networking at the level that I’m used to is done very differently and gets results 100 times better than the conventional networking you are probably used to… Below are my personal Top…
How Strategic Alliances are Becoming the NEW Answer to Recession Survival!
One of the fastest growing trends during this recession for businesses is the increasing number of strategic alliances. According to Booz-Allen & Hamilton, strategic alliances are sweeping through nearly every industry and are becoming an essential driver of superior growth. Alliances range in scope from an informal business relationship based on a simple contract, to a joint…
How to Use the Internet and Social Media for Business Development
Brick and mortar businesses and online companies want to leverage the internet and social media to drive business for their companies. However, without having a clear and measureable digital marketing strategy, achieving these goals isn’t possible. Whatever the industry your company is working in, you should be interested in setting the following basics to drive…
5 Entrepreneurship Lessons I Learned the Hard Way
Entrepreneurship is a very exciting journey. It can also be very stressful if you are not properly prepared for it. Below are some of the most critical lessons I learned the hard way: 1-Be prepared for social pressure and loneliness. Don’t expect that everyone in your social circle will support your move. In fact, many…
The ‘In’Difference Between Business Development and Sales
I looked at the candidate sitting in front of me, and then at his CV that he brought along, ‘5+ years of Sales and Business Development experience’. This statement at the top of the CV made me ask my next question: “What is the difference between Sales and Business Development?” In the past few years,…
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