12 Must Read Articles
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  • Business Leader Spotlight: Ben McCabe, Founder of McCabe + Partners June 13, 2025
  • Redefining Balance: How Saudi Women Are Shaping the Future Without Choosing Between Career and Motherhood June 13, 2025
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  • A New Community Platform Launches in the UAE in Support of the Short-Term Rental & Experience Economy June 13, 2025
  • Versa and OPSWAT Partner to Enhance Real-Time Device Security for SASE June 13, 2025

Tag: business development

Buy Me! Buy Me!

MARKETING, TOPICS August 24, 2023August 24, 2023 Dr Barry Cummings 0 Comments

Ever had one of those days? You know, when the phone, the magazines, and your email seem to be constantly clamouring for your attention, and everybody in town is trying to get your time and money? When all you wanted was a trusted supplier to guide you the most relevant solution, preferably without you having […]

Social Marketing: Changing Behaviors for Good

MARKETING, TOPICS October 5, 2021October 2, 2021 Tena Pick 0 Comments

Social marketing started in the 70’s and has been one of the most popular tools for creating positive social change ever since. The most successful campaigns are forever part of our collective vocabulary, such as “This is Your Brain on Drugs.” The simplicity of the campaigns combined with their innovative approach to long-term problems in […]

Marketing Yourself as a Trainer

MARKETING, TOPICS October 1, 2021September 21, 2021 Diahann D'souza 0 Comments

Marketing has been defined as the process of communicating the value of a product or service to customers, for the purpose of selling that product or service. However, most people reserve the concept of marketing to primarily just that – products or services. The idea of marketing themselves as a professional in their field is […]

So You Think You Can Market Your Training?

MARKETING, TOPICS September 28, 2021September 21, 2021 Fahad Khan 0 Comments

I sat down on my couch after a long meeting with a prospective client. What seemed to be a normal routine meeting turned out to be one tough cookie! More demanding then training itself. People here don’t know me, yet. Being relatively new in this market, I still have a lot of heads to turn. […]

6 Reasons Why Entrepreneurs Need To Start a Blog

MARKETING, TOPICS September 27, 2021September 20, 2021 Mohamed Tohami 0 Comments

When it comes to growing your business as a trainer or speaker, do you prefer to: Knock on doors? OR Open doors? I have read many books on launching a speaking and training business that talk about different types of “cold calling” tactics to find new clients. I was always struggling to apply these tactics, […]

How to Choose the Right Type of Networking

BUSINESS DEVELOPMENT, TOPICS September 26, 2021September 21, 2021 Steve Jeffrey 0 Comments

You may have recently made a decision to leave your corporate job to become a freelance associate or even for the braver, to start your own company. Inevitably, this will be an exciting time as you are now in “full control” of your daily schedule. Everyday you spend time on producing new products or sourcing […]

Selling Yourself As A Trainer

SALES, TOPICS September 25, 2021September 20, 2021 Mahmoud Garad 0 Comments

Everyone wants to be famous and now it’s easy to be famous, especially when we talk about business. You are an excellent trainer. Yes, you know that and I’m sure you are. But are you sure that everyone else knows it or it is just you? Let’s agree that the only vital factor in promoting […]

What’s Your Training USP?

MARKETING, TOPICS September 19, 2021September 17, 2021 Paula Jane Cox 0 Comments

Most of us know, or can easily identify the basic steps of marketing, regardless of what your product is: Describe your company’s unique selling proposition (USP). Define your target market. Write down the benefits of your products or services. Describe how you will position your products or services. Define your marketing methods. Will you advertise, […]

HR FOCUS: Are You Partnering With Your Business?

BUSINESS DEVELOPMENT, TOPICS August 24, 2021August 24, 2021 Burcu Eren 0 Comments

HR is still trying to position its function in the strategic platform and the goal is to become more than just `a supporting function`. HR function’s main goal should be to move business from where it’s today to where it should be, while using its biggest assets PEOPLE! Either you work as a specialist such […]

Top 10 Tips For Successful Business Networking

BUSINESS DEVELOPMENT February 1, 2021January 16, 2021 Sohail Khan 0 Comments

I have been networking for over 15 years and always see this important business ritual being done wrong all over the world. Serious networking at the level that I’m used to is done very differently and gets results 100 times better than the conventional networking you are probably used to… Below are my personal Top […]

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Business Leader Spotlight: Ben McCabe, Founder of McCabe + Partners

June 13, 2025 Eva Khan

Tell us about yourself and your background I was born in Manchester UK to an English mother and Pakistani father, which gave me an appreciation and curiosity for different cultures and faiths. I studied Political Science at University and once dreamt of being the Prime Minister of the United Kingdom. After a year of working […]

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