Social marketing started in the 70’s and has been one of the most popular tools for creating positive social change ever since. The most successful campaigns are forever part of our collective vocabulary, such as “This is Your Brain on Drugs.” The simplicity of the campaigns combined with their innovative approach to long-term problems in […]
Marketing has been defined as the process of communicating the value of a product or service to customers, for the purpose of selling that product or service. However, most people reserve the concept of marketing to primarily just that – products or services. The idea of marketing themselves as a professional in their field is […]
I sat down on my couch after a long meeting with a prospective client. What seemed to be a normal routine meeting turned out to be one tough cookie! More demanding then training itself. People here don’t know me, yet. Being relatively new in this market, I still have a lot of heads to turn. […]
When it comes to growing your business as a trainer or speaker, do you prefer to: Knock on doors? OR Open doors? I have read many books on launching a speaking and training business that talk about different types of “cold calling” tactics to find new clients. I was always struggling to apply these tactics, […]
You may have recently made a decision to leave your corporate job to become a freelance associate or even for the braver, to start your own company. Inevitably, this will be an exciting time as you are now in “full control” of your daily schedule. Everyday you spend time on producing new products or sourcing […]
Everyone wants to be famous and now it’s easy to be famous, especially when we talk about business. You are an excellent trainer. Yes, you know that and I’m sure you are. But are you sure that everyone else knows it or it is just you? Let’s agree that the only vital factor in promoting […]
Most of us know, or can easily identify the basic steps of marketing, regardless of what your product is: Describe your company’s unique selling proposition (USP). Define your target market. Write down the benefits of your products or services. Describe how you will position your products or services. Define your marketing methods. Will you advertise, […]
HR is still trying to position its function in the strategic platform and the goal is to become more than just `a supporting function`. HR function’s main goal should be to move business from where it’s today to where it should be, while using its biggest assets PEOPLE! Either you work as a specialist such […]
I have been networking for over 15 years and always see this important business ritual being done wrong all over the world. Serious networking at the level that I’m used to is done very differently and gets results 100 times better than the conventional networking you are probably used to… Below are my personal Top […]
One of the fastest growing trends during this recession for businesses is the increasing number of strategic alliances. According to Booz-Allen & Hamilton, strategic alliances are sweeping through nearly every industry and are becoming an essential driver of superior growth. Alliances range in scope from an informal business relationship based on a simple contract, to a joint […]
